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As far as crests we just really need variety, whether it be customize-able or a set of preset emblems. Presets of course would require less development time, but it all depends on how much time nexon would be willing to spend on coding new systems in. This relates to the whole overhaul guilds thing.
Guild Gacha sounds terrible. Don't get me wrong, I'm all for nexon making money and the players benefiting from it, but adding another slot machine and making it guild leader only does not sound like a good idea at all. If you must have a guild gacha make it available to all people in a guild at the very least. If they are going to sell guild oriented cash shop content I'd rather see it in a "pack" like the essential pet pack where all items are guaranteed. And why would you want to play RNG as the guild leader when you could just buy a pack and have a fixed price that guarantees you get as many items as you need? Honestly I think guilds are in need of a proper overhaul(UI and features) before any cash shop shinies. But if we are talking about things to sell a field bossing oriented pack would be cool; for instance including boss summon scrolls, and party buffing items into a single pack would be nice. Also a proper guild uniform, robes are severely outdated as something that was only really a thing back in the first few gens when the height of fashion was robes (like Nathane). Maybe a school uniform style with a small guild crest patched on.