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Aura Kingdom is sort of where Mabi should be heading towards from an aestethic stanandpoint imho, I mean the similarities are there, only AO looks more, uh, palatable. Less clipping and more graceful.
But anyways.
As for dancing, how about a talent like Music, and you could choreograph your own dances and recreate existing ones? Sort of like MikuMikuDance. Imagine the amount of player-made footage we would get on YT, possibly luring new players in. It's been a sort of thing to create existing anime characters in MMD and make them dance to basically anything, so there is definitely a market for that. And with the excessive amount of outfits in the game, you can already cosplay as most anime characters anyways - but this may encourage even more whales to whale out for new outfits, which is also a good thing for the game financially. Weebery is good money, remember the SAO event lel.
As for events, this could be made into one or a recurring one even; let's say like the fashion contest, where the winner/s choreo would be showcased for a week in a central spot somewhere in the game.
If it is a ddos, I wonder if this is the retaliation of the reforge/gold sellers because of yesterday's announcement on trade restrictions on new accounts.
But of course maybe the crash is just because of the new gach lol