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Make the Auction House friendlier to buyers
We've all been there...we want to buy something, but no one is currently selling. It's a hassle to check the auction house daily, and wonder if it's something anyone even lists anymore. Likewise, as a seller, you have an unusual item that you don't even know if it's worth listing--are people buying? What are the chances the person who would buy it will check the AH during the time you have it listed? Standing around in the market channel with a dungeon party ad all day long is a nightmare. Well headache no longer, I have a solution!
It'd be great to have an "In Search Of" (ISO) category in the Auction House UI. Perhaps the feature could be as simple as entering an item into a queue, in which you'll get an alert if one gets listed.
Alternatively, for a more interactive feature--inspired by the stock trading system--could be for a buyer to list an item they wish to buy, and the price at which they want to buy it at. A seller could view these offers and either accept, or make a counter-offer.
When a buyer lists an offer, the funds listed in the offer will be held in escrow until the buyer cancels the offer (and all money is returned to their bank, without a fee), or when a seller accepts it, and the sale proceeds as usual...in other words, you would be unable to submit an ISO order without having and dedicating the funds to fulfill the original asking price.
By the search bar would be a drop down menu to select either "buying" or "selling", depending on whether you wish to view what people are looking buy vs. what people are currently selling. Or perhaps there's a separate ISO/Buying tab all by itself...design isn't really the important part, though.
I know adding a whole new feature is a lot to ask for. The AH is an incredible element that I personally believe really boosted the market ever since its implementation, and it'd be great to continue expanding on it by making buying/selling even more hassle-free. The market could communicate more clearly and efficiently, and there'd be less guess work and wasted time.