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Instead of the way that it works now, beauty coupons unlock for the specific character that used them. And to answer for it cutting into the 6.00 hair storage coupon revenue, charge pon to go back to it (though more like 10 pon).
As for me, I bought hair storage when they first came out because it was on sale, but I don't buy them now. However, I like to change my hairstyle a lot. And I feel like I can't go back to my older ones even though they're on hair storage coupons. It'll cost me to save my current one, then cost to re-save the other one when I'm ready for another change. So I just don't. 6.00 is too much, plus the storage takes up too much space just for saving a few.
It's not really so much the 6.00, it's more the space and the fact that you might spend 100M for a hair coupon (or more!), and if you don't choose to buy a storage coupon, you're either stuck with the hair for a long time or you lose it the next time you want to change. Yeah, I could wear a wig for a change, but then where would I put my ears?
I don't know how profitable hair storage coupons are, but maybe a lot of others feel the same way that I do and don't bother much. But if we had the other option, people might change out more often. I know that I would.